“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos
“In business, what’s dangerous is not to evolve.” -Jeff Bezos
“If you double the number of experiments you do per year you’re going to double your inventiveness.” -Jeff Bezos
“You have to be willing to be misunderstood if you’re going to innovate.” -Jeff Bezos
“Life’s too short to hang out with people who aren’t resourceful.” -Jeff Bezos
“..Put the customer first. Invent. And be patient..” -Jeff Bezos
“A company shouldn’t get addicted to being shiny because shiny doesn’t last.” -Jeff Bezos
“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tailwind is now a headwind – you have to lean into that and figure out what to do because complaining isn’t a strategy.” -Jeff Bezos
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” -Jeff Bezos
“Your margin is my opportunity.” -Jeff Bezos
“If you don’t understand the details of your business you are going to fail.”
“My own view is that every company requires a long-term view.” -Jeff Bezos
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you, it just works.” -Jeff Bezo
“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” -Jeff Bezos
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. -Jeff Bezo
“You don’t want to negotiate the price of simple things you buy every day.” -Jeff Bezos
“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be second.” -Jeff Bezos
“Kindness is a choice.” -Jeff Bezos
“..It’s the right business decision to experiment more..” -Jeff Bezos
“Frugality drives innovation.” -Jeff Bezos
“Keep our competitors focused on us, while we stay focused on the customer.” -Jeff Bezo
“I believe you have to be willing to be misunderstood if you’re going to innovate.” -Jeff Bezos
“It’s not an experiment if you know it’s going to work.” -Jeff Bezos
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